Where competitive intelligence concentrates on the industry, market research finds out about customer reaction and where the market is evolving in terms of trends.
emmersons work with companies who have a problem finding the information needed about their market.
We invest time understanding your specific needs and then carry out the required research and analyse the results.
We do this so that you get good quality information from reliable sources on which to base your business decisions and so that you can concentrate on what you do best - selling their product or service.
All this means that you can improve your competitive advantage, increase your resilience and successfully adapt to market changes.